The websites of recent times definitely do not look or function identically like those created in the 90s and early 2000s. With the transition, technology has evolved and websites have given themselves a modern outlook, not even resembling the ones created three years ago. With changing technology, the rules of internet marketing and SEO has also changed. Many older website designs are now obsolete. So, what is the average lifespan of a web design? Here, at SEO Dallas, we help you understand the minute differences, for your business to grow.
Firstly, evaluate your current website. The few important factors on which the average lifespan of a website design is dependent:
- Is it still working or breaking down regularly?
- Is it serving the needs of your business and your clients?
- Is it mobile friendly?
- Is it SEO friendly?
- Does it look good?
Even though there is no fixed rule as to how long a website design should last, if it’s older than three years, then there is a high chance that some upgrades are needed.
- 2-3 years old – In a competitive industry, it is time for a new website. In a non-competitive industry, start planning.
- 3-4 years old – Evaluate your current website and plan for a ‘facelift’ or a brand new site.
- 5 years old – You need to redesign your website.
Time is only one indicator that shows you need to plan an update. You should consider a website redesign even sooner if one of the following applies:
Do you need more conversions?
Your client/customer is looking for something or trying to solve a problem. They expect your website to solve it for them. If they are unable to find the answer quickly, then they will shift to another site. Older websites were not designed around the user experience. Today, user experience design increases client leads and our local SEO services fit perfectly by providing an aesthetically pleasing, conversion-focused website.
Is your site mobile-friendly?
The site being mobile-friendly is not optional anymore. Today, it is a necessity. With the growing number of mobile devices, Google has begun ranking websites using their mobile index. In other words, if your site is not mobile-friendly, you won’t rank well.
Is your site not ranking on Google?
Google updates its algorithm daily. This past year has seen several shifts in their ranking process and several more are predicted for the near future. These factors and many more are related to how your website functions and SEO Dallas helps you to keep on top of the shifts.
Do you have a good Content Management System?
The content on your website drives both your organic and paid traffic. A strong content management system such as WordPress, allows you to interlink your website, optimize for SEO, and keep everything working smoothly. Content Management is essential and something Dallas SEO consultant just doesn’t forego.
Is your site starting to look dated?
Appearances make a difference in business. Who wants to buy services or products from someone who looks like they are stuck in the past? Therefore, change with time. Give your website a modern look that shows that you are current, relevant, and on top of market trends with help from SEO Dallas.
Do You Need a Facelift or a Brand-New Website?
But these are not all, several factors need to be considered. For instance, even if your site is brand new, it might not be well designed, so it is already mandatory to redesign. Another thing to keep updated with is the changes in technology and current “best practices.” If a significant shift occurs, then it’s time for an upgrade, regardless of the age of the site.
So, if you want an upgrade Dallas SEO Consultant is here for you, contact us and give your website the makeover it needs.