5 Tips to Upgrade Your Paid Social Plan in Q4

Are you ready to devote some focus to your Social Advertising efforts?  With Q4 coming upon us, it’s paramount to put in extra effort to set your business up for success before the holiday season approaches. Specifically, converting meaningful leads through an effective social plan is a great way to onboard new customers in time for the spending season. If you are stumped on how to improve your social plan, don’t be discouraged.

Here are five practical tips of how to upgrade your paid social plan in Q4 and how you can take improve the revenue intake of your business.

Utilize Personas and More Personas

One of the most costly business mistakes is underestimating, overestimating, and assessing the incorrect audience for your business. If you’re a victim of this mistake, you could be wasting your valuable market budget on wasted efforts. Even if you know your audience like the back of your hand, conduct audience research to double check.

In addition, review your internal data to ensure you understand who your customers are. Also, upgrade your data if you have determined that these segments have changed. Before you create personas for your business, follow these tips.

  • Analyze the characteristics, behaviors and traits of your ideal customer
  • Observe the demographics of your ideal customer such as, household income, interests, and likes.
  • Leverage audience insights from effective online tools and platforms, such as Google and Facebook.

Once you have obtained the information you need, create and utilize a person that resonates with your ideal customer. By doing so, you can be certain that you are targeting the correct audience for your products or services.

social media advertising


Understand Your Marketing Channels

In today’s digital age, there are numerous marketing channels at your disposal. You can use Facebook to market your brand, as well as platforms such as Twitter, Google, and LinkedIn. However, if you truly know your target audience, you will understand the marketing channels that house your audience, giving you the highest return on your investment.

Facebook’s use as a premier marketing channel is supremely accurate, primarily since the platform allows businesses to get granular with their marketing efforts. However, if your ideal audience likes to absorb news, information, and technical knowledge, Twitter is most likely another top option.

Overall, you’ll have to perform tests on your social channels to optimize your target audience and leverage your marketing goals.

Work on Your Social Advertising Audience

Now that you understand who your Social Advertising audience is and how to reach them, it’s time to work on your audience. You’ll need to brainstorm a variety of audiences and begin conducting rigorous tests to know which targeting types are effective.

If you have a visibly strong CRM list, begin by creating lookalike audiences. You can do this by segmenting your audience into group of characteristics that they all share. Once you build your lookalike audiences, begin testing.

To give you a bit more clarity on your audience size, remember to avoid having an ultra-granular audience. It’s generally recommended to have a Facebook audience of at least 200,000 people. Generally speaking, staying specific is great, but you may also find suitable customers on a broader scale.

Stay Creative

Being creative is a fundamental technique towards generating mutual interest in your target audience. Frankly, the lack of creativity prevents people from clicking on your ad and learning who you are. When you are creating a paid social plan, remember to be clear and concise with your marketing approach.

Ideally, the goal of your social advertising plan is to let prospective customers know who you are, what you do, and why they should care. The most practical and effective approach to accomplishing this goal is to analyze and test.

Research creative social media marketing campaigns and take notes. Moreover, create a roadmap to brainstorm and test different marketing ideas for your business.

social media landing pages

Test Your Landing Pages

A perfect Social Advertising landing page can essentially place prospective customers inside of your sales funnel and lead them entirely to a purchase. If you don’t have the resources to create multiple landing pages for your business, ensure that your existing landing pages contain dynamic copy that sells.

Utilize landing page testing tools, such as Unbounce, to test the effectiveness of your landing pages so you can properly optimize your copy to speak to your target audience. This is a vital step to getting your leads through your sales funnel.


Following these actionable steps will ensure that you can create a productive paid social plan in time for Q4. In order to maximize your sales opportunities, taking a practical approach to your social plan is vital to your outstanding success.

BlueMatrix Media Can Help:

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