A decade ago, it seemed the world of online business was meant only for large corporations and entrepreneurial geniuses. Since then, the internet has transformed the way we live and how we buy and sell products and services. Today the world is however an open marketplace. Anything we want can be delivered to our doorstep in less than two days. The rapid development of digital marketing and advertising has left many small business owners struggling. Understanding how their small companies fit into the Small Business SEO world can be confusing. The constantly shifting trends and complex algorithms of the Small Business SEO world require almost constant attention. While overwhelming, the truth is everyone can benefit from optimizing their online presence for search engine results. Industry professionals, like those at BlueMatrix Media, create solutions that prove Small Business SEO can be conquered.
Our short guide will help business owners understand Small Business SEO tools and techniques to grow their business.
Reach More Customers
Today we rarely buy new products, visit a new restaurant, or try a new salon without doing our research. Being discovered by customers in your area is very important to the growth of your company. When they type a relevant keyword into the search engine, your company name must come up almost immediately. Alas, if your website or business listing shows up on page 10 of Google, you are not going to get any traffic. Your competitors first page listings receive all of the traffic. Small businesses fiercely compete for their neighbor’s and customer’s attention. Following solid, proven small business SEO practices is vital to the success of finding and attracting more clients.
Save on Advertising Costs
In the past advertising usually consisted of buying ad space in local publications and possibly billboards. Direct Response marketing was available by paying for a commercial on a television or radio show. Networking with local businesses and printing coupons or flyers to hand out to potential customers was also an option. Costs were high, and monitoring results was very difficult. Alas, a good small business SEO campaign provides a much better way to invest your hard-earned dollars. Overall, the cost to rank your website high in Google is minimal compared to the amount of traffic generated. Small Business SEO campaigns cost pennies in comparison and drive interested users directly to your website. Campaign results can be measured in depth. As a result, changes can be made almost immediately.
Don’t Have a Website? Good Small Business SEO Can Still Attract More Customers
Many small businesses have chosen not to build a website. Instead they rely on social media and review sites to advertise online. As our time becomes increasingly scarce, it becomes more valuable. We don’t want to waste our energy or money and feel disappointed. Online review sites like Yelp and Angie’s List have exploded in popularity for this very reason. Websites like Facebook, Google+ and Instagram have also created ways to reach and be seen by your local community. Utilizing Small Business SEO techniques normally used on websites can also work on Social Media. Your Facebook Posts, customer comments and business profiles can also be moved up the search engine results page.
Need Help Improving Your Businesses SEO? Call the Experts at BlueMatrix Media Today
If you own a small business and are ready to take your digital marketing to the next level, Contact Our Small Business SEO professionals today. At BlueMatrix Media, we have over 17 years of experience working with many clients who have found success online. No matter what industry or niche you’re in, or what your budget is, our professionals will find the most effective solutions for your unique needs. Contact Us today to find out how we can help you grow your business.